Elizabeth Arden Prevage workshop

I attended Elizabeth Arden’s Prevage workshop where I, together with 14 other online influencers, were treated to a preview of its latest anti aging treatment – Prevage. I felt really privileged as we are amongst the first few in Asia to be able to test out the product.

Bloggers posing for the camera

It was really fun to meet all the online influencers – bloggers, youtube stars and active forumers – everyone an avid beauty fan…and so young! Most were in their early 20s and I felt like an aunty. They were also incredibly professional, immediately whipping out their cameras and snapping away for their blogs.

Elizabeth Arden’s presentation was very informative and I  learnt many new words – namely idebenone and EPF.

Idebenone: The key ingredient in Prevage, it is one of the most powerful and effective antioxidants in the market today and is the bio-engineered version of co-enzyme, Q10, our body’s own free radical quencher. It is used to treat Alzheimer’s disease as well as preserve organs for transplant. It is now used in Prevage to preserve the cells on our face!

EPF:  This stands for Environmental Protection Factor and is the first ever protocol, developed by a group of scientists, to measure the oxidative stress protection efficacy.  Prevage received an EPF rating of 95 out of 100.

Prevage Night cream

Review:

I tried the Prevage night cream which smelt slightly medicinal and was orange in colour, thanks to the idebenone. The cream felt very rich and luxurious on my skin . However, as I already have oily skin, it felt slightly heavy. The trick is to apply it just before I sleep in my aircon room and let it work its magic as I slept. I woke up with softer skin and the fine lines under my eyes were smoothened out.

Elizabeth Arden Prevage

Thanks to my anti aging website, ReviewAntiAging.com, I have been invited by Elizabeth Arden to be an Online Influencer or “Efluencer” to work together with them to launch their anti aging treatment, Prevage.

Traditional media is losing its appeal these days and most people would rather listen to their best friend’s recommendations than an ad in the papers or magazine. For eg, if a blog has 100 readers (conservative number), 10 people blogging will give you 1000 readers finding out about your services FROM SOURCES THAT THEY TRUST (that is the magic ingredient).
 
As part of this exclusive network, I will be invited to preview workshops and given product samples so that I can review them online. How cool is that?